The American Evaluation Association is an international professional association of evaluators devoted to the application and exploration of program evaluation, personnel evaluation, technology, and many other forms of evaluation. Evaluation involves assessing the strengths and weaknesses of programs, policies, personnel, products, and organizations to improve their effectiveness.

The American Evaluation Association's mission is to:

• Improve evaluation practices and methods
• Increase evaluation use
• Promote evaluation as a profession and
• Support the contribution of evaluation to the generation of theory and knowledge about effective human action